Zomato’s journey from a restaurant discovery platform to a dominant force in India’s food delivery and hyperlocal services market is a masterclass in modern marketing. This case study explores the strategies, campaigns, and innovations that have shaped Zomato’s brand and driven its growth. Zomato’s Marketing Pillars Digital-First Approach: Zomato’s marketing strategy is rooted in digital…
Digital marketing encompasses a broad range of online strategies aimed at promoting products and building brand awareness, including content marketing, social media, SEO, and email marketing. It focuses on various metrics such as engagement, traffic, and brand sentiment. In contrast, performance marketing is a more targeted approach that emphasizes measurable outcomes and cost efficiency. It…
In 2021, global digital advertising spending, encompassing desktop, laptop, and mobile devices, reached an impressive $455.3 billion. According to Statista, this figure is expected to rise significantly, potentially hitting $646 billion by 2024. This substantial increase underscores the growing importance and diversity of online marketing strategies, including social media advertising, affiliate marketing, email marketing, and…
We use digital marketing as an umbrella term to describe all other online marketing practices, but in reality, they are all different and serve specific strategic purposes. Performance marketing is another sub-field of digital marketing that is gaining popularity over other techniques. It’s gaining immense traction among marketers because you only pay when certain actions…
Welcome to Conversions, your premier agency specializing in TikTok Ads. Based in Delhi, we are dedicated to helping businesses harness the power of TikTok’s dynamic platform to drive engagement, increase brand awareness, and achieve measurable results. Here’s how we can elevate your digital marketing strategy with TikTok Ads: 1. Why TikTok Ads? TikTok has rapidly…
Welcome to Conversions, your dedicated agency specializing in Facebook and Instagram Ads. Based in Delhi, we pride ourselves on delivering targeted, results-driven advertising strategies that maximize your ROI and drive meaningful business growth. Let’s dive into what sets us apart and how we can help elevate your digital presence: 1. Expertise in Social Media Advertising…
Conversion Rate Optimization (CRO) is the art and science of improving the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. For businesses in Delhi looking to maximize their marketing efforts and achieve better returns on investment, mastering CRO…
