Digital Marketing vs Performance Marketing

Digital Marketing vs Performance Marketing

Digital marketing encompasses a broad range of online strategies aimed at promoting products and building brand awareness, including content marketing, social media, SEO, and email marketing. It focuses on various metrics such as engagement, traffic, and brand sentiment. In contrast, performance marketing is a more targeted approach that emphasizes measurable outcomes and cost efficiency. It…

Performance Marketing for Beginners: All You Need to Know

Performance Marketing for Beginners: All You Need to Know

In 2021, global digital advertising spending, encompassing desktop, laptop, and mobile devices, reached an impressive $455.3 billion. According to Statista, this figure is expected to rise significantly, potentially hitting $646 billion by 2024. This substantial increase underscores the growing importance and diversity of online marketing strategies, including social media advertising, affiliate marketing, email marketing, and…

Performance Marketing A Game Changer in 2024: A Simple Guide

Performance Marketing A Game Changer in 2024: A Simple Guide

We use digital marketing as an umbrella term to describe all other online marketing practices, but in reality, they are all different and serve specific strategic purposes. Performance marketing is another sub-field of digital marketing that is gaining popularity over other techniques. It’s gaining immense traction among marketers because you only pay when certain actions…

Conversions: Your Expert in Facebook and Instagram Ads

Conversions: Your Expert in Facebook and Instagram Ads

Welcome to Conversions, your dedicated agency specializing in Facebook and Instagram Ads. Based in Delhi, we pride ourselves on delivering targeted, results-driven advertising strategies that maximize your ROI and drive meaningful business growth. Let’s dive into what sets us apart and how we can help elevate your digital presence: 1. Expertise in Social Media Advertising…

Mastering Conversion Rate Optimization (CRO) for Delhi Businesses: Strategies and Best Practices

Mastering Conversion Rate Optimization (CRO) for Delhi Businesses: Strategies and Best Practices

Conversion Rate Optimization (CRO) is the art and science of improving the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. For businesses in Delhi looking to maximize their marketing efforts and achieve better returns on investment, mastering CRO…