Types of Audiences in Meta Ads: Lookalike vs Custom Audiences Explained

Types of Audiences in Meta Ads: Lookalike vs Custom Audiences Explained

Types of Audiences in Meta Ads: Lookalike vs Custom Audiences Explained Recent Post edit post Understanding Campaign Budget Optimization (CBO) in Meta Ads – Copy June 19, 2025 edit post Understanding Campaign Budget Optimization (CBO) in Meta Ads June 13, 2025 edit post What is Semantic SEO June 5, 2025 Get A Free Quote Advertising…

What is Semantic SEO

What is Semantic SEO

What is Semantic SEO? A Beginner’s Guide to Smarter Search Optimization Recent Post edit post What is Semantic SEO June 5, 2025 edit post Google Ads Vs Meta Ads June 3, 2025 edit post ROAS Vs ROI June 2, 2025 Get A Free Quote Search engine optimization is not what it used to be, from…

Zomato Marketing Case Study: Innovation, Humor, and Hyperlocal Growth

Zomato Marketing Case Study: Innovation, Humor, and Hyperlocal Growth

Zomato’s journey from a restaurant discovery platform to a dominant force in India’s food delivery and hyperlocal services market is a masterclass in modern marketing. This case study explores the strategies, campaigns, and innovations that have shaped Zomato’s brand and driven its growth.   Zomato’s Marketing Pillars Digital-First Approach: Zomato’s marketing strategy is rooted in digital…

Discover the Power of Performance Marketing: What It Is

Discover the Power of Performance Marketing: What It Is

At Conversions, we share valuable insights into performance marketing. This digital marketing type aims to hit specific goals like getting leads or boosting sales online. It’s key for businesses to reach their audience and meet their goals. We’re leaders in performance marketing, offering expert advice on strategies and best practices. This helps businesses tackle the…

Digital Marketing vs Performance Marketing

Digital Marketing vs Performance Marketing

Digital marketing encompasses a broad range of online strategies aimed at promoting products and building brand awareness, including content marketing, social media, SEO, and email marketing. It focuses on various metrics such as engagement, traffic, and brand sentiment. In contrast, performance marketing is a more targeted approach that emphasizes measurable outcomes and cost efficiency. It…

Performance Marketing for Beginners: All You Need to Know

Performance Marketing for Beginners: All You Need to Know

In 2021, global digital advertising spending, encompassing desktop, laptop, and mobile devices, reached an impressive $455.3 billion. According to Statista, this figure is expected to rise significantly, potentially hitting $646 billion by 2024. This substantial increase underscores the growing importance and diversity of online marketing strategies, including social media advertising, affiliate marketing, email marketing, and…

Performance Marketing A Game Changer in 2024: A Simple Guide

Performance Marketing A Game Changer in 2024: A Simple Guide

We use digital marketing as an umbrella term to describe all other online marketing practices, but in reality, they are all different and serve specific strategic purposes. Performance marketing is another sub-field of digital marketing that is gaining popularity over other techniques. It’s gaining immense traction among marketers because you only pay when certain actions…