Digital marketing encompasses a broad range of online strategies aimed at promoting products and building brand awareness, including content marketing, social media, SEO, and email marketing. It focuses on various metrics such as engagement, traffic, and brand sentiment. In contrast, performance marketing is a more targeted approach that emphasizes measurable outcomes and cost efficiency. It…
In 2021, global digital advertising spending, encompassing desktop, laptop, and mobile devices, reached an impressive $455.3 billion. According to Statista, this figure is expected to rise significantly, potentially hitting $646 billion by 2024. This substantial increase underscores the growing importance and diversity of online marketing strategies, including social media advertising, affiliate marketing, email marketing, and…
We use digital marketing as an umbrella term to describe all other online marketing practices, but in reality, they are all different and serve specific strategic purposes. Performance marketing is another sub-field of digital marketing that is gaining popularity over other techniques. It’s gaining immense traction among marketers because you only pay when certain actions…
